Where Product Strategy Gets Real: Field-First Leadership in Risk Management

In industries where safety, compliance, and reputation are on the line, the role of product strategy isn’t just to innovate.

It’s to protect. Enable. Empower.

It’s about building trust—at scale, in real-time, and under pressure.

At Veriforce, our platform supports over 130,000 contractors and millions of workers across energy, construction, telecom, transportation, and manufacturing. Our users operate in some of the most complex and high-risk environments on the planet.

We’re not just building software; instead, we’re building systems that help people get home safe.

What It Means to Build for Trust

Modern product teams must deliver elegant, intuitive user experiences. That’s table stakes.

Our mission goes further; in fact, we give every client, contractor, and worker the confidence to act—because the system behind them is clear, reliable, and built for real-world conditions.

Three Principles Guiding Our Product Strategy

1. Designed for the Field

We believe the future of risk management will be shaped by a stronger connection between the field and the systems that support it.

That’s why our solutions don’t just work in the office—but thrive in the environments where risk actually lives: on job sites, in remote locations, and under real-world pressure.

We’re building a platform that puts the power of compliance, safety, and readiness directly into the hands of the workforce—starting with Veriforce WorkerPass.

WorkerPass is more than a digital credential. It’s the foundation of a future where workers show up to the job site fully informed, fully verified, and fully prepared—without relying on paper files, manual processes, or back-office intervention.

Looking ahead, we’re building toward a product strategy model where field teams can receive proactive alerts, complete training refreshers on the go, and surface site-specific risks—all from their mobile device. Where supervisors have instant, actionable visibility into who’s qualified and cleared to work. And where safety is reinforced not just by policy, but by smart, responsive tools that meet people exactly where the risk is.

We envision a world where the job site itself becomes the frontline of digital risk management—and where WorkerPass becomes a gateway to faster starts, safer days, and more confident decisions in the field.

In high-risk industries, success requires everyone—from the frontline to the back office—moving in sync. And we’re building a platform that makes that possible.

Because in our world, safety happens where the worker is on the job site.

2. Global Consistency, Local Relevance

Essentially, we’re building a platform that enables organizations to see their entire supply chain ecosystem through a single lens, while adapting to local regulations, languages, and enforcement standards in every region where they operate.

This means a supervisor in Alberta, a safety manager in Texas, and a procurement officer in the UK will each get workflows tailored to their context, but all contributing to one shared system of record.

As we expand, our mission and product strategy are at the heart of everything we do. Furthermore, we’re investing in more advanced regional configurations, deeper regulatory mapping, and territory-driven insights—so every client gets global confidence and local control.

The future of supply chain risk management will be both globally unified and locally intelligent.

3. Leading the AI Shift in Safety and Risk Management

AI is reshaping how organizations manage complexity, and risk management is no exception. But in safety-critical environments, trust must come first, and speed is only valuable when paired with clarity and accountability.

At Veriforce, we believe AI can play a meaningful role in strengthening how companies identify and act on risk. Not by replacing human expertise, but by augmenting it with sharper visibility, earlier signals, and better prioritization.

That means helping safety and compliance leaders see where credential delays, recurring violations, or training gaps may be increasing exposure before incidents occur. It means guiding attention to the right job sites, the right teams, at the right time.

We believe AI will help redefine what great safety leadership looks like—not by removing people from the process, but by equipping them to see further, act faster, and keep more people safe. We’re building toward a future where risk is not just managed, but anticipated—and where every insight moves us closer to what matters most: getting every worker home safe.

What’s Ahead

We’re building for the future of Supply Chain Risk Management—and we’re doing it on top of a global network that already spans industries, geographies, and regulatory frameworks.

Our platform is evolving into a real-time intelligence layer for the connected supply chain—one that:

• Surfaces emerging risk signals,
• Benchmarks contractor performance,
• Enables faster, smarter action at every level,
• Bridges compliance, regulation, safety, and field operations.

We believe the future is proactive, predictive, and connected—and we’re building to lead that transformation.

Because at the end of the day, our mission is simple and non-negotiable: To help ensure every worker goes home safe, every single day.

Author:

Edward Jenkins, Chief Operating Officer & Chief Product Officer, Veriforce